Volo Sports is a social sports and event organizer that serves 240,000 adult members and 10 cities nationwide. Quoin supported this rapidly growing company through a series of performance, process, and user experience enhancements for their web and mobile applications. To optimize the site’s search engine footprint, our engineers focused on overall performance - updating the tech stack, transitioning to Server-Side Rendering (SSR), and converting to modern image formats. As a result, organic search traffic increased 500% in the first four months following these changes. Our engineering team continued to provide engineering support and technology guidance to Volo through a transition to new product leadership.
In March of 2022, Volo Sports engaged Quoin to enhance their online brand presence. A national social sports organization that fosters community through social sport leagues, Volo had a strong regional base, but hoped to grow further and reach new audiences through their website. This meant that they wanted to ensure that their site was not only easy to discover, but also engaged users with a modern and intuitive experience.
A top priority for Volo leadership was boosting their page ranking on all major search engines. At the outset of the project, we noticed that many pages were taking too long to load, causing Google’s web crawlers to essentially give up on indexing their site. Performance is a significant factor in how Google scores pages and calculates rankings. Volo’s SEO was thus doubly penalized by the sub-par performance of its website.
Quoin focused on addressing the underlying issues behind this problem.
To test performance gains throughout the development effort, Quoin utilized automated page quality testing tools like Lighthouse. Due to these advances in the site’s setup and infrastructure, organic search traffic for Volo increased by 500% over a four month period.
Beyond the immediate concerns of SEO, we guided Volo on a series of new initiatives to improve their day-to-day development practices.
As part of Volo’s goal to provide a modern and engaging user experience, Quoin is collaborating with the client to redesign parts of the site to make registration flows and player sign-ups simpler and more intuitive. Our design team analyzed Volo’s existing workflows and created new flowcharts for suggested changes, with a particular focus on increasing engagement and ease of sign-up for first-time visitors to the site. Such changes have included updating individual forms, streamlining registration pages for pickup programs, and building a new dashboard section for users to check notifications. Throughout, we have strived to maintain branding and messaging consistency between Volo's flagship site and its new 'Volo Pass' offering, which is designed for frequent league participants.