Clarity

“Clarity creates Simplicity." This means that success derives from creating information that can be easily understood and processed. You have probably received emails that included attachments with no explanation in the body or without indicating an exact page number where you should focus your attention. To ensure the recipient or audience of your information understands the purpose of your communication, you need to provide a concise description of what the information is. It is important to indicate if the communication you are sharing requires an action or will be just informational. Be specific on the overall goal of the message and use the appropriate terminology, so your message is not misunderstood.

Consistency

One message can have many voices, but it’s important that they are all singing the same song. A lack of coherence is confusing and could prevent the key message from being conveyed to the intended audience. A consistent message keeps the attention of the recipient or audience. Consistency does not mean stagnancy, repetition, or lack of innovation. Consistency sets expectations and provides project teams with guidelines for accountability to meet set goals. Consistency drives results and ensures continuous improvement. When your team is certain of the potential, their confidence increases and they become motivated to collaborate more. In short, consistency breeds success.

Control

This is one area of communication that typically gets the least attention. Control allows information to reach the intended audience in a secure way and to avoid interference, which can usually lead to miscommunication. Be intentional about how you want to share information, who receives it, when they receive it, and what should be done with the information. If you are sharing information that is sensitive or requires confidentiality, you should provide the recipient or audience with notice, such as in the subject line for emails or cover page for documents. The method of communication is also very important. Not all information needs to be in a Powerpoint, a spreadsheet, or dumped into email inboxes. Centralize communication, so members of your project team have a place to easily find information. Information Security should be taken seriously on every project; make sure the right tools to secure enterprise data and software applications are considered.